It is a new concept of the Kodo design language. The automaker says that it is a very simple form.
On the eve of the opening of the Los Angeles Motor Show, Mazda introduced a new “three-piece” at a closed event. Not a word about technology, among the speakers - not a single engineer. Only designers! It is clear that this show is a teaser before a full-fledged premiere at the auto show. And yet the promise is clear: the main thing in the new Mazda3 is design.
Of course, the design - you just take a look at them. Exhausted forms to the limit, expensive, expressive optics, a calling window line from a hatchback, contrasting aerodynamic elements ... Yes, these are some concept cars!
Notice how few items are on both machines. No moldings, external antennas, turn signal repeaters, shaping ribs ... Even the air intakes in the front bumper are hidden to the bottom. If the designers knew a way to get rid of the fuel tank flap and door handles - do not hesitate, they would use it. The same manic craving for clean surfaces is declared by the designers of Mercedes-Benz, and in terms of minimalism, the new “treshka” immediately fits in line with the Mercedes-AMG GT supercar.
Mazda has not focused on the Japanese design school for a long time - three internationally studios in Japan, Germany and the USA create cosmopolitan cars. However, the philosophy behind all the processes is exactly Japanese.
Ikuo Maeda - Mazda's design ideologue. Instead of loading the audience with the semantic foundations of the design, he shows a couple of slides with a very strange concept car, not familiar to anyone of those present.
"Do not worry, the new Mazda3 does not look like this car," - pre-empted the questions of Maeda. This 3D render was created in three days. We collected the elements of corporate identity, as the details of the designer, then added a little strange and visualized in a three-dimensional editor. Maeda calls such a work in haste and, of course, does not recognize this work.
In the next slide - last year's concept car Vision Coupe. His form was honed for two years. 3D modeling was preceded by a long, painstaking and still irreplaceable work with your hands. A full-size plasticine model was ground manually. It’s not really the old fashioned way — that's how it is. All processes can be automated, but some need to be left to people. I am sure that this is the meaning Maeda put into the new program thesis Car as Art - “Car as Art”.
Mazda3 looks exactly like a work created by man. You can see the hand that painted the sketches, and the hand that removed the layer by layer of clay from a full-size layout, until the reflections on the sidewall without a single rib lay down as the designers intended. Anyone who tightens the new “three” in a matte film will kill this idea. Massive rear hatchback struts hit the eyes with all their indelicate thickness, and the side will appear completely flat.
Usually, a hatchback and a sedan of the same model are identical to the middle racks, but Mazda decided to ignore this reasonable unification. "Not a single common body panel!" - says chief designer of the American studio Mazda Julien Montuss. Identical only grille.
The photo shows that the sedan has a hard edge above the front wheel arch, which falls and dissolves in a large radius closer to the back door. The hatchback has no edge - a smoother inflection line cuts into the wheel arch itself. The wings and doors of the sedan and hatchback are not interchangeable.
Sedan got the usual portion of chrome: it is around the window line and on the grille. At the hatchback, only the window sill shines. The grille, wheels, door sills (hello, Need for Speed!) And the lower part of the rear bumper with diffuser are glossy black.
Looking at the new "three rubles" and I want to proclaim: Mazda - the new Alfa Romeo
Mazda's design philosophy is still called the Japanese word Kodo (“soul of movement”), but evolves, evolves. The principle formulated much earlier remains unchanged. About him ten years ago, said the former head of Mazda’s European design bureau, the Englishman Peter Bertvisl.
Advanced technologies cost money, the quality of materials in the interior is directly proportional to the investment in them, and only a good design is worth no more than a bad one. Independent company Mazda can not compete on equal terms with the giant automobile concerns. Therefore, the main thing that it can offer is a good design.
“I’ll draw the line one way or the other, it will not change the price of the final product,” said Bertvisl, “Design is our main advantage.” The main thing does not mean the only thing, but it is the design that sells, it draws attention to itself, it is made to fall in love or at least go to the showroom.
They also decided to thoroughly clean the interior from unnecessary bends, joints and buttons. All life is concentrated in the driver's reach. Even the ventilation vents are attached to the dashboard, so as not to look for another place on the center console.
For 15 years, Mazda3 has sold 6 million copies in 130 countries. The geography of the new generation is unlikely to be already. It’s too early to talk about specifics for Russia. Guessing about equipment is all the more premature - it can be adapted to the needs of the market quite flexibly. The only thing that is known for sure is that we will receive the most spectacular golf class cars without additional payment for the design. Kodo - as standard.
Source: motor.ru
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